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  1. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Marketing directors and search engine optimization (SEO) consultants are often...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  3. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace.