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  1. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  2. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics...

  4. 10 Lessons About Enterprise SEO

    In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance indicators. It's important to recognize that most IT teams don't...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  6. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Foreign language Internet marketing presents a golden opportunity for search engine marketers – with a less saturated market, it means high rankings and high ROI – but the fundamental rule is that local knowledge is needed for your keywords and...