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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  2. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shopping engine where before all you could do was submit listings. Although Google doesn't publicize exactly how listings are ranked, we do know...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Bing includes millions of free listings from merchants and rankings are determined entirely by which products are most relevant to your query. In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. Optimizing content for the local language and culture will help appear higher in...

  6. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    We know many of you have been discussing what this means, as currently Google Product Listings have been unpaid and have driven traffic to many Etsy shops. The shopping model operates as a pay-to-play comparison shopping engine, whereas the...

  7. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results.

  8. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Tmall.com – a business to consumer online...

  9. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. Bing’s placement of social results off to the side compared to Google’s inclusion in the natural search...