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  1. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Interestingly, while we have long been told social will be huge for shopping (presumably because your friends’ purchase recommendations are more valuable than impersonal search listings), shopping is actually the scenario in which users use social...

  2. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    The story is that they were cheating to get to the top and SEO veterans like myself and thousands of others that make our living helping people show up on search listings will tell you, cheating may be the fastest solution, but it's bound to get...

  3. Search Week in Review for Feb. 19, 2011

    Paid listings may increasingly get more clicks at the expense of organic listings. Here's a recap of this week's columns and news stories for the week of Feb.to 19, as reported by Search Engine Watch, as well as search news and tips from around the...

  4. Search Week in Review for Oct. 30, 2010

    Organic Search Listings That Drive Clicks by John Greer Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as well as search news and tips from around the web.

  5. Google Buys Plannr; Facebook Search; Retweet Study & More [Search News Roundup]

    Flight search makes it easier to find cheapest travel fares; you can now check flight status; enhances map details (traffic, business listings, labels, etc.increases font size, adds "what's nearby. Basic SEO steps: Webmaster Tools, analytics...

  6. 2010 Search Predictions: The Experts Weigh In

    The interesting thing for Google has always been that satisfied searchers on organic listings are good for business (more likely to return, more likely to trust the sponsored stuff). Craig Greenfield, Vice President of Search and Performance Media...