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  1. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Interestingly, while we have long been told social will be huge for shopping (presumably because your friends’ purchase recommendations are more valuable than impersonal search listings), shopping is actually the scenario in which users use social...

  2. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    The story is that they were cheating to get to the top and SEO veterans like myself and thousands of others that make our living helping people show up on search listings will tell you, cheating may be the fastest solution, but it's bound to get...

  3. Google Buys Plannr; Facebook Search; Retweet Study & More [Search News Roundup]

    Flight search makes it easier to find cheapest travel fares; you can now check flight status; enhances map details (traffic, business listings, labels, etc.increases font size, adds "what's nearby. Basic SEO steps: Webmaster Tools, analytics...

  4. 2010 Search Predictions: The Experts Weigh In

    The interesting thing for Google has always been that satisfied searchers on organic listings are good for business (more likely to return, more likely to trust the sponsored stuff). Craig Greenfield, Vice President of Search and Performance Media...