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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? How are the locations pages optimized for search engine performance? Choosing a local search automation vendor can be a complicated and...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google+ Local listings don't show up in GWT. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  4. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  6. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Optimizing key images on your site such as your logos is another great way to...