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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google+ Local listings don't show up in GWT. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  3. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  5. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Optimizing key images on your site such as your logos is another great way to...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  7. 7 Ways to Make Your Google Search Result Stand Out

    By helping Google understand the link between your business listings and your website, you are more likely to have the map listing shown just below your search result. You can review the accuracy of your business listings with tools like GetListed...