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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. Taking the Department of Justice as an example, a well-crafted search keyword strategy might look like the following - this is just an excerpt of what would be a list with...

  3. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    There are still those companies that ask large sums of money to update meta tags on a website and that’s all they do. Bare Minimum Meta Tags Updating meta tags is probably the easiest and most ineffective task any SEO can do, it really is the bare...

  4. Don't Overlook Local Search Opportunities

    Your specific keywords should be reflected in the URL, title, meta, heading, and content. You can add profiles and attract an audience from an endless list of social properties. Placing actual grid coordinates and regional tagging within a page's...

  5. Marketing Pitches: Don't Strike Out With Your Audience

    The meta description tag is frequently used as the description associated with your natural search listings, so it plays a big role in driving CTRs from organic search. Meta description tags: This is exactly the same issue as ad copy.

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  6. Defining Yourself Through Search

    Use your name in the title tags, META data, and in H1 tags. In some cases, this process may be more telling than a list of past employers. A simple way of associating your name with a number of listings in search engines is to publish an article...