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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend having a test group go through your website with a list of goals to achieve. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. The original algo hit typically feels like a punch in...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    This is by no means a comprehensive list of all the possible metrics. Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? Content marketing also has an immediate impact on search.