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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    This is by no means a comprehensive list of all the possible metrics. Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? Content marketing also has an immediate impact on search.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. I changed the title of this post to make it more clear that I'm talking about guest...