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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content creation. Take the concepts and behaviors you want to be associated with and build a list of strategic...

  2. So... You Think SEO Has Changed?

    Here are some SEO basics that have remained relatively unchanged (note this list isn't intended to be comprehensive): This list wouldn't be complete without everyone's favorite topic: link building (I know people would argue with me that link...

  3. Why SEO Can't Reside in a Silo

    During her initial purchase, this business was savvy enough to incentivize the customer to subscribe to their email list in return for receiving 10 percent off her next purchase. Search engine optimization (SEO) is an incredibly effective marketing...

  4. Bing to Showcase Winter Olympics Data in Search Results

    Bing will list the individual and collective medal totals. Bing introduced a new timeline feature that displays a chronological list of career highlights from the athletes. If all the new data wasn't enough to bring you to Bing, the search engine...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. I changed the title of this post to make it more clear that I'm talking about guest...