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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So as you're qualifying and prioritizing your list of topic ideas, estimated search demand should factor in. Prioritizing Your List Now that you have your list of assets, topic ideas, goals and data points, you'll want to prioritize which topics...

  2. How to Dominate the Entire First Page of Google

    Also keep in mind that both retailers could be combining more extensions from the above list. Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate.

  3. OK Google: 'The End of Search as We Know It'

    The Knowledge Graph knows that Santa Cruz is a place, and that this list of places are related to Santa Cruz" Show me things to do in Santa Cruz," she told the search engine. Hot-wording" is what Singhal calls the "no interface" approach to search...