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  1. Top Google Website Optimization Resources

    If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. Search engine optimization (SEO) professionals, web designers, and...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some proven and some "SEO nerd speculation. The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a "pioneer") and...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.

  4. SEO & Keywords: Think Conversions, Not Rankings

    Instead, avoid the urge to agree upon a list of keywords with your client that your team is going to "optimize for" - that list of 10, 20, or 30 keywords that your team will go away and "do SEO for. You can call this list of keywords the keyword gap.

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Using your blog to promote calls to action and build your email list is another great benefit for having a blog. It helps out with search engine optimization. Since YouTube is owned by Google, creating video content and optimizing it for terms you...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  7. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Women like Rae Hoffman showed me it was OK to have a voice and to not always agree with whatever b.s.the so-called ‘A List’ was spewing," Barone said. Many women are helping to shape the marketing world by sharing their insights and expertise on...