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  1. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Search Engine Land's credentials are signalled to Google via their own authorship markup and also the fact that this story has been shared by someone in Allen's Google+ circles – not to mention that Danny Sullivan also has some significant ties to...

  2. Conductor Aims To Conduct Culture Of SEO Throughout Your Organization Via Searchlight

    While most companies focus on their traditional enemies in the market, the relative simplicity of search has leveled the playing field and created new opportunities for smaller, aggressive and more agile competitors to make a land grab for any of...

  3. Don't Believe Everything You Read

    Resources such as Search Engine Land, SEOmoz, and SEO Book are updated regularly. The gentleman explained to me via subsequent conversation that by following my advice, among others industry bloggers, he achieved excellent organic rankings for his...

  4. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    I see a lot of PPC ads and banner ads that land the searcher on the homepage -- a page that isn't set up to give that searcher what they're looking for. If you're advertising via paid placements it's extremely important to land your traffic on a...

  5. SEM Vendor Checklist

    Danny Sullivan Tackles Search 3.0 and 4.0 in SMX West Keynote, Search Engine Land Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic prominence...