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  1. What is SEM? Depends on Who You Ask

    Search Engine Land There are two posts on Search Engine Land that define SEM slightly differently. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    However, there is a lot of insecurity in that ethereal land we call cyberspace Well I did a 5 second search on Shodan, a search engine that looks for ports and devices with "opportunities. What is the power of a search query without the power to...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO in the Land of Owned, Earned, and Paid Media Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear in search engine results. Unfortunately, controversy, bad behavior, and...