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  1. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...

  2. Enterprise SEO in 2013

    Consider what type of content your organization can create by asking how it can improve what current customers think of it, not what message it wants to try and land with the masses. The fundamental tenet of organic search engine optimization (SEO...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Ensure that once the potential customer has decided to buy your product, it’s your website they land on to make that purchase. Why do People Use a Search Engine? That means that even if you’re not thinking about SEO, you still want your content to...

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Search Engine Land's credentials are signalled to Google via their own authorship markup and also the fact that this story has been shared by someone in Allen's Google+ circles – not to mention that Danny Sullivan also has some significant ties to...