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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid...

  2. The Call for Call Tracking Is Answered

    Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid search campaigns to drive ROI improvements from call center activity and purchases. The platform seamlessly integrates with existing in-house...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI How to retrieve top organic search landing page data from Google Analytics Data Export API. Increase Your Productivity with the API - Google Analytics Blog Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures

  4. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...

  5. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Building intelligent makes a significant difference in the ROI of most campaigns. Prior to his position at Acquisio, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics...