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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Usually the best choice for creating content that has a high propensity to attract links is to let the experts create it. And oftentimes these experts are not marketing folks. Understanding the availability of such experts within an enterprise...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Businesses and brands have sought out the expertise and support from experts in each of these fields to help them leverage each method. SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine...