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  1. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? Now we're at the nexus of web analytics and content marketing – call it content metrics. A good analytics package will allow you to track referrals for each content...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. Analytics conversion data. SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    One of the biggest is that the measurable ROI is simply far worse for smartphones, particularly for online pure plays,” he said. Siddharth Shah, Director of Analytics with Adobe Digital Marketing Business, told us, “With the growing impact of...