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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. How to Architect Search-Engine Friendly Blogs

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. The allocation of resources must be guided by information, as opposed to intuition and industry...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    With great resources like Search Engine Watch, Search Engine Land, Moz, and Google themselves, there's no reason not to better educate yourself as to the trends and updates in the SEO industry. It's easy to drink the Kool-Aid of popular industry...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run.

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Editor's note: This column originally was published on May 16...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and...

  9. 7 Ways to Make Your Google Search Result Stand Out

    Search Engine Friendly URLs The search engine competition is fierce, so don't get left behind while everyone else makes the necessary changes to get noticed. Utilize search engine friendly file names and permalink structures to make your listing...