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  1. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. More important, though, is the source of these headlines: Reddit, as well as additional nontraditional "news" sources, have...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  3. Landing Page Optimization: How to Identify Testing Opportunities

    This can include headlines, text or content on the page, forms, buttons, etc. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a...