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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested...

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". In the early 2000s, search engine marketing (SEM) was originally...

  3. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the...

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao, they are a “shopping search engine”. Tmall.com – a business to consumer online...

  5. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    After that, there are App results for IMDb and TV guide. Finally, there are links to TV guide, HBO and other television networks – all followed up with images and “also try. Although this search engine isn't the best for shopping or finding a cheap...

  6. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Regardless, Google has prepared its own website, Facts about Google and Competition, which Google is calling a "viewer's guide" to the Senate Judiciary Antitrust Subcommittee's hearing. It has added online commerce offerings in local retail and...

  7. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Below is my attempt at translating Google's tech-heavy, though thorough schematics, into a reader-friendly guide. It will certainly help the organization of Google Product Search and soft good items, but it could be counter-intuitive to Google's...

  8. Search, Social Media & the Offline Purchase

    Use search engines to guide consumers to your preferred destination, online or offline. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site...

  9. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    As our Second Life columnist, Avril Korman, eloquently wrote in her series of articles which presented an outsiders guide to Second Life, virtual worlds and goods generate real world emotional value. For a sense of the potential appeal such a...