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  1. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. I generally think organic or a combination," said Krista...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: You can also pay offshore resources peanuts to manually compile this data. Put SEO and content metrics on somebody's performance plan...

  3. PPC Management Operations: The Ultimate Guide

    But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't want to waste resources on those that aren't a good fit for your account.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It requires an investment in resources, often a significant investment for businesses reliant upon organic search engine traffic to attract new customers. Budgets and Bids: Helping users decide where to invest resources, allocating between search...