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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Making sure you create search-engine friendly code. As noted above, empower some or all of your employees and make them a PR/social...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    While the living situation was only temporary, we developed a close bond that helped guide my career, from creating a German resume to starting my own business. Many women are helping to shape the marketing world by sharing their insights and...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, BuzzFeed, and NPR. He has spent the last 17 years working at various interactive, high...

  4. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Below is my attempt at translating Google's tech-heavy, though thorough schematics, into a reader-friendly guide. Media products need one of the three: UPC, EAN, or JAN It will certainly help the organization of Google Product Search and soft good...

  5. Search News & Headlines Around the Web - May 4, 2011

    How Concatenation Schemas Can Make Large Site SEO a Small Task - Search Engine Guide Search Retargeting - Where Search and Media Meet - ClickZ Search Engine Optimization Hyperlinked Headlines May Hurt Your Google News SEO - Search Engine Roundtable