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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In it, you will find a full and thorough implementation guide for setting up DoubleClick Search's Display Remarketing from search ads. A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. In Version 5.0 of the search quality evaluation guide, we got a clearer...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? How are the locations pages optimized for search engine performance? Choosing a local search automation vendor can be a complicated and intimidating decision for...

  4. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". In the early 2000s, search engine marketing (SEM) was originally...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Making sure you create search-engine friendly code. Search engines are geo-locating results more and more – not just the local results...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  7. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery of these topics guide design, content, optimization decisions to enable the website to achieve optimum performance for humans – and search engines.

  8. How to Dominate the Entire First Page of Google

    For more information on how to set up your publisher profile, check out this Google+ starter guide. Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate.