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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading...

  3. Search Marketing Integration Starts With Your Sales Team

    What industry vernacular is picking up speed on the forums and in conversations? But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search engine results. Targeted content, FAQs, tools, guides, studies, forums, etc.connect the dots between the customer’s problem...

  5. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    Yet why is there so much confusion about search engine optimization? If you go on the black hat forums, there’s a lot of people asking, ‘How do I fake sincerity? If you go by the search engine’s rules, when an update comes it is much less likely...