SEO News

Search Engine Focusing

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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance...

  5. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on...

  6. Machine Learning Basics for Better Content & SEO Results

    How This Plays Into Search Engine Algorithms Depending upon what the programmer is focusing upon, different approaches can be taken. Even in search, there can be different focuses. Do we know whether any of the search engines actually use these...

  7. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    Should one start focusing on getting leads from social media other than search engine results? You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of...

  8. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  9. Reality Check: Google Isn't 'Killing' Organic Search

    Sure, there's plenty to worry about when it comes to the Google search engine and competing for visibility. But instead of focusing efforts on pointing out what we don't currently have in the search results, there's something we all have within our...

  10. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and...