SEO News

Search Engine Developments

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  1. Searcher Personas: A Case for User-Centric SEO

    Lately, we've seen some very fascinating (though not unexpected) developments from Google that give users ever more control in the driver seat. Ideally, when beginning your persona development efforts, you will take a "top-down" approach, where you...

  2. Google’s Mobile World & Vision for 2012

    Jason Spero, Google’s head of global mobile sales and strategy, shared 12 predictions on “major developments we will see in mobile in 2012”: Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine...

  3. Nomenclature: The Industry Case For and Against SEO

    As developments continue apace, larger more traditional full-service agencies lack the ability to skill-up or recruit specialists at the required rate. I don't think anyone has ever been fully satisfied with the term 'search engine optimization...