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  1. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Action-oriented, SEO warrior, believes in a strong offense, active content/link builder, focused on perfecting tactics, quick to locate vulnerabilities in strategy, emphasizes balance and consistency, eager to combat dark side threats with quality...

  2. SearchDay | Obama is Winning the Internet War

    Google Releases Display Ad Builder Posted by Nathania Johnson Oct 16, 2008 Following in MySpace's footsteps, Google's AdWords has released a display advertising builder. With the API, lenders can automate custom quotes to borrowers submitting loan...

  3. Convincing the Executive Team to Invest in SEO

    You can use an advanced system like Sales Builder, which has a multi-step lead form to improve conversion rates -- a must-have to ensure successful testing. A third option would be to hire a consultant who can come in and design a custom strategy...

  4. Highlights from the SEW Blog: April 21-25, 2008

    MySpace Launches Beta Version of New Advertising PlatformSocial media networks have struggled to produce confidence in their advertising options, but MySpace is hoping to change that with the beta launch of Community Builder, the social networks...

  5. Yahoo Adds Narrow Search Builder Template

    Yahoo today made some design enhancements to its Search Builder custom search engine. Yahoo has also redesigned the Search Builder home page, adding featured sites that have implemented the tool. In response to criticism from bloggers about the...