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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). Big data app company BloomReach today attempted to make the shopping experience more personal with its...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  4. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Choose your best thumbnail: Help your video stand out by using a custom thumbnail. Finally, Partners and Creators with accounts in good standing will be able to use a bunch of features they've been asking for: live streaming, custom thumbnails...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. W3C-valid code is the one thing you can do prior to launch to have some...

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. Once the engine is reasonably confident, the BloomReach Mobile application will begin to...