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  1. SEO Website Audits: Everything You Need to Know Part II

    For example, if you have a site with 1 million links and your auditor is going to use their own crawlers to pull back every link and hand audit what those links mean and how they should be evaluated (what we do), this is far more intensive then if...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Crawler Access: Allow access for all crawlers to both desktop and mobile websites to fully understand page structure and to consolidate signals. Well-formatted content (whether Responsive or mobile-specific) that loads easily, is accessible to all...

  3. Common Problems with 404 Error Pages

    In recent weeks, I've seen several mishandled 404s, but one theme seems to return "200 OK" codes to search engine crawlers for 404 pages. If I place the mistyped URL above into the box at this page, I get a detailed list of how the page is seen...

  4. The 10 Most Common SEO Mistakes

    People and crawlers are looking for this stuff, don't hide it! All flash site - Very, very pretty, but not a great experience for a crawler. Just make sure you offer text link navigation options and use a technique like Scalable Inman Flash...