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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...

  3. Twitter Speak From @ to Z – Terms & Definitions

    SESCHI for the recent SES Chicago conference). This is oftentimes used when breaking news hits or a celebrity tweets something significant. As you can see, Search Engine Watch's logo shows up, rather than my photo (the top tweet is the retweet, the...

  4. The Role of #Hashtags in Social Media and Search

    Promote an Event or Conference This is perhaps one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people connected after the event. I recently saw a thread in a LinkedIn Group...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel Lenz, a Patch...

  6. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers during an interview last month at SES London 2013. SES New York 2013 offers a variety of conference...

  7. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    And here are my personalized results (SEW's Google+ page moves to the right, and the SES Conference page moves into position seven): When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus...

  8. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Right after that you get a large SERP for NHL.com with links to conference, standings, scores, stats, division and schedules. Lastly, there are news results and related search suggestions. This search brings up results for the latest game score in...

  9. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone comes up to us to ask, “I’m paying $500 per...