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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job opportunities. The flip side to this ruling is that those looking...

  3. 6 Tips For Hiring a Real Social Media Marketer

    A number of SMMs wrote to say that their college studies and prior jobs did not fit the mold I recommended, but they were doing just fine. Never have I written anything that has inspired such response as my last article on Search Engine Watch on...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    College shoppers trump other students in terms of spend, Google said. Shoppers for high school students expect to spend $347 on average, people shopping for college expect to spend nearly double that amount at $614 on average.

  5. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  6. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I learned that if you post something on the internet now, it can show up in your life six years from now when you apply to college. My presentation covered a number of important topics, including how writing is used across various digital marketing...

  7. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. With the current innovation in search engine marketing (SEM) and the seismic...

  8. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    Curators, like creators, tend to have at least some college education. These people are more apt to have at least some college education and are fairly evenly distributed across income brackets. Content Creators More Likely Young, College-Educated

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? We have no more insight here at Search Engine Watch than the general public as far as why General...