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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. In October, Search Engine Watch covered the promoted pins debut, saying the advertisements...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to...

  4. How to Build Your First Content Marketing Strategy

    The "clients who need a lawyer" category is too general, so businesses who target that broadly typically don't experience much success. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine...