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  1. The Search Agency Launches Local Search Campaign Management Platform

    Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and phrases that are related exactly to the business category in an automated fashion, so you don't get the costs...

  2. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    People can see what’s close by, or search by business name or category. Facebook users can search by business name and category. What To Do: Optimize your local Facebook presence by encouraging check-ins, offering incentives for reviews, building...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Please note that you don't want this selected when you are creating every other ad group (excluding all products), such as category, best seller, price bucket, seasonal ad groups, etc. Google Shopping’s recent evolution has brought quite a bit of...