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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  3. How to Use Google Analytics Site Search Reports

    As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for "Site Search Category" and you will be able to see this data. Here you pop in each category parameter and you...

  4. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. In October, Search Engine Watch covered the promoted pins debut, saying the advertisements...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to...

  6. Twitter Speak From @ to Z – Terms & Definitions

    You use this sign in front of a term of phrase as a way to put your tweet into a category of other tweets that are talking about that same topic. As you can see, Search Engine Watch's logo shows up, rather than my photo (the top tweet is the...

  7. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...