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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Again you want to get a relative ROI and value from what you're producing, and you already have a...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  4. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  5. 5 Google Dynamic Remarketing Ads Best Practices

    Include images in your ads: Product Listing Ads convert more and have a better ROI than text ads. Best practice for how many ads you serve varies for different merchants, but AdWords and Analytics should help you identify which time periods are...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics...