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Search Engine Advertising Trademark Law

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  1. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Google, Yahoo, and Bing all have trademark policies that govern acceptable and unacceptable practices...

  2. Trademark: The Next Generation

    There's no end to the work for attorneys, representative experts, and courts as it relates to search and trademark litigation. We know from the class-action moneymaking scenarios of years past that everyone except the lawyers lose in trademark...

  3. Utah Legislature Attempts to Regulate Keywords - Again

    Utah's Misguided Trademark Protection Act Kate Kaye at ClickZ.com is reporting that the Utah House has passed H.B.which is another law the state is considering to regulate keywords advertising. The Senate has until Thursday to pass the law, as Utah...

  4. Search Headlines & Links: March 10, 2008

    Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

  5. Trademark Law - What Search Marketers Should Know, Part 1

    Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys, search engines, and specialty services for researching, monitoring, and protecting your trademark material; along with...

  6. Search and the Law: Attorney Deborah Wilcox

    Under the general law that's been developed for comparative advertising, you would have the right to use someone else's trademark anywhere in your advertising, or anywhere on your Web site. So I would say that we both have growth, and not enough...

  7. Search and the Law: Attorney Clarke Douglas Walton

    The way that trademark law in the U.S.has been drafted and changed over time, I don't believe that selling one of these keywords to trigger advertising rises to the level of a "use in commerce. Walton is a lawyer focused on Internet and...