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  1. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. Wikipedia definition of SEM a comprehensive approach to...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  3. PPC Management Operations: The Ultimate Guide

    But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't want to waste resources on those that aren't a good fit for your account.

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and...

  5. The Role of #Hashtags in Social Media and Search

    Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online. For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter.

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago. Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of useful, actionable...

  7. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. Regardless of your choice of search engine, you’ll be able to...

  8. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Be sure to check out the responsive design resources at the end of her post for more help in getting your mobile strategy right. Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site...

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.