SEO News

Search Engine Advertising Number 18

  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.

  2. How to Run Foreign Language PPC Campaigns

    As of June 2012, Karmasnack reported the search engine giant had a whopping 87.6 percent market share worldwide. Google is by far the most popular search engine worldwide and it should play a crucial role in most PPC campaigns.

  3. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    As noted in a recent Search Engine Watch article by Lisa Buyer, ‘control your branded search results before there is a problem. The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search...

  5. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...