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  1. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing, regarding paid results. While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included.

  2. Create a Robust Landing Page Testing Strategy

    For example, when a user conducts a query on a search engine, they are actively looking for information that your ad and subsequent landing page should be able to provide. When a digital marketing campaign launches, it often includes search...

  3. Search News & Headlines Around the Web - May 13, 2011

    Great Ways to Get More from Google News RSS Feeds - Search Engine Journal Here's a roundup of today's other search news and headlines from around the web. Advertising Facebook - ClickZ Daily Budget Option Changes are Now Live in Microsoft...