Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Mobile Marketing: Connecting With Your Audience on the Move - Search Engine Watch Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by...
McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big management platform. Now, it needs to expand the use of its platform for mobile, social, and...
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. Summary brought search engine and social marketers challenges, joy, and plenty to look forward to...
Is Your Website Mobile Usable Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on...
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Editor's note: This column originally was published on January 12, 2012, and...
In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. Recent changes with regard to social signals and local search signified an important shift and...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Most Commented: #Winner Search & Mobile Marketing Trends: SEO Apocalypse 2012 by Michael Martin Mobile
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure against Google, their only real competitor in the space. Yahoo and Bing have had about the same luck (zero) making a dent in Google’s search market...
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Mobile App Extensions Mobile App Extensions YouTube is the second most popular search engine after Google and in the top 5 sites on...
Video, social, mobile, local rankings all require much than a singular technical approach. Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques.
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for...
Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine Watch Director Jonathan Allen and comScore’s Director of Mobile, Diran Hafiz. Google Analytics are making mobile measurement their...
