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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. The top four U.S.online video content properties...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. What the searcher actually types into the search engine is a very clear window into intent. Advanced technology platforms can drive dynamic ad...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  5. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. Whilst the MathSight platform can mathematically deconstruct...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  7. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. Google's Webmaster Central Blog has expanded the definition of...