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Search Engine Advertising Ad Reps

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  1. The 16 SEM Managers You’ll Meet During Your Career

    The Disciple has a great relationship with their Google reps. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an...

  2. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  3. Search Engine Ad Reps: Friend or Foe?

    A longer version of this story for Search Engine Watch members offers tips on working with search engine ad reps in ways that avoid potential conflict or competition for clients, as well as suggestions for communicating value propositions to...