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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. That means advertisers can analyze, report on, and automate paid search campaign bidding...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Summer is always a fairly slow time of year in the land of search engine optimization, but like those...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. During my Panda work over the years, I’ve found that some webmasters are simply...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...