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  1. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. However, SEM posts, training, and ads are frequently related...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  3. PPC Management Operations: The Ultimate Guide

    But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't want to waste resources on those that aren't a good fit for your account.

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Excellent content has high audience value and points readers to other resources via cocitation. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. This prospect creates fear for many small businesses who...

  5. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    He talked about the importance of making data-driven decisions and drew analogies to search engine marketing, web analytics, marketing and even human resources. You can even do it through ads. The conference continues through tomorrow and our...

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago. Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of useful, actionable...