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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bing Ads provided Search Engine Watch with broad match conversion rate over time. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied...

  2. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Regularly syndicating press releases can increase your brand real estate if universal news results are showing.

  3. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, Americans viewed nearly 22.8 billion video ads, with Google sites ranking number one with 3.2 billion ad impressions. So, a record number of Americans watched 23.9 percent more online content videos and 140 percent more video ads...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.