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  1. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.

  3. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    The year is 2012, and we have already begun observing the long awaited competition for the White House. Interestingly enough, the ads above have a surprisingly low click-through rate, and approximately 19 percent of all paid searches that are bid...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The White House and Washington Monument Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to...

  6. Nomenclature: The Industry Case For and Against SEO

    Which one of those goofs is getting into your house? Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. I don't think anyone has ever been fully satisfied with the...