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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    A "trusted source" points you in the direction of a steak house, which sounds like an incredible place to get a serious filet mignon. It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site...

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    The year is 2012, and we have already begun observing the long awaited competition for the White House. Interestingly enough, the ads above have a surprisingly low click-through rate, and approximately 19 percent of all paid searches that are bid...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than...