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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. The most interesting takeaway for B2B search engine marketers involves the correlation between content...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media.

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. MP: There are a ton of posts happening in social media about any given TV show as it airs.

  5. New York Times to Sell About.com: Google to Blame?

    Improved social media can only be of benefit to About.com, as each of its sites is managed by a real person, providing real content, and this fits in exactly with Google's desire for relevant search results and the ability to trace content to a...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing consultant Michael Tinmouth. So here’s what a social media marketing consultant can recommend to clients seeing poor ad...