SEO News

Search Engine 2 Number 59

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  1. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. This brings up a number of interesting questions for paid search...

  2. Leave No Marketer Behind! After Show Parties at SES San Francisco #sesSF

    There is a quick browse section for special events at SES and also a news feed so you can keep upto date with the session recaps and news coverage from Search Engine Watch. All of the SES, CLickZ and Search Engine Watch teams will be there, as well...

  3. Tweet your Way to a Free Book Giveaway

    All the winners will be announced at our Open Mic: Black Hat, White Hat unconferenced session hosted by Search Engine Watch on Wednesday 17th August at 5:45 - 6:45 in the Second Floor Foyer. We are excited to announce our tweetwall competition...

  4. News Search Analysis: SES San Jose

    If you evaluate the news stories and blog posts about Search Engine Strategies, then "universal search" beat "click fraud" as the top story to come out of the conference. Search Engine Guide There were more than 120 sponsors and exhibitors at the...

  5. Study: Search Driving Offline Conversions for Local Service Businesses

    New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.Nielsen//NetRatings and local search...

  6. Search Engine Marketing Finally Getting Respect

    To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Forrester also told me that in another report, "Online Advertising Eclipsed," they asked what percentage of total Internet...