Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results?
As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. Numerous "search results" pages were indexed and driving loads of traffic but no sales. Sales were dropping, and they were so convinced of "penalties...
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. We're excited about the prospect of enhancing Google...
The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. As shown in the table below, display is strong...
But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts. You should also consider the broader search landscape: is PPC activity driving traffic away from your branded...
The Google search engine has a hidden side. In a real stock or commodities market, the value of the thing you buy is independent of your efforts and your work. Here's what Google shows me for that search term:
Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing teams in gaining organic search visibility. Online events such as webinars, webcasts, and Google Hangouts can be driven by...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search? Relying on any one tactic or factor within search engines is fine in the short term, but in the long term will assuredly fail.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...
For example, you may have social efforts that span numerous sites, all utilizing a single bit.ly URL with a single campaign tracking code, which is a great first step, but any further analysis on original site and messaging is rendered impossible.
Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C. Without it, clever SEO and content marketing efforts can go waste.
Marketing efforts that drive traffic and sales from the actual effort, rather than being done for the secondary benefit of search rankings. Being a contributing author, with a recurring content profile on a site, has more value than just what it...
What impact did these efforts have on the web presence for organic search? Are our efforts helping us reach our organic search goals? It's time to justify your SEO strategy, your efforts and yourself.
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video studio and hooking up with CNN for a content deal.
Categories are another component on your blog you can leverage to boost your organic search efforts. Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google's playbook.
For the purpose of this post let's explore how this can help with our search efforts: This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on).
Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
Proving the Value of Your Search Campaign: Tangible SEO Metrics Search engines: Changes to algorithm, updates, SERP updates, market share. Mining Your Search Keywords and Social Data for New Revenue Opportunities
With Google's Knowledge Graph, Wikipedia's Wikidata, and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are gradually fulfilling another function: making information on entities and...
