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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Here, upon searching for “flights to Brazil,” we're presented with a variety of options for reviews, price comparison, flight finders with interactive calendars, related searches, and the like. Even if the top results were what you wanted, they...

  2. New Players in Travel Search

    For each flight search, Farecast displays whether it believes prices will rise or fall over the next 7 days, how much of a rise or fall in prices is expected, and a confidence level associated with the prediction.