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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Top 10 Destination Keywords for 2014 (Thus Far) Disney is clearly dominating the first half of the destination list, as Disney properties remain one of the top summer destinations for families. Here are the travel destination keywords that received...

  2. How to Use Google Analytics Site Search Reports

    Clicking the "Destination Page" link above the data takes you to a report showing where users went on the website following a search. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google...

  3. 7 Reasons You Need to Update Your Google Maps App

    Google Maps will now allow you to choose your destination and select a date for travel to provide you with the most accurate information. Once you've found a location that you want to visit, simply tap on the place card and use the star icon to...

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    It's a quick stop on the route to your final destination – your own video gallery hosted on your own domain. Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently decided to give in and add hashtags as a feature. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to...

  7. Future of Search & Content Marketing: Expand Your Mindset

    The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need. While major search engines will continue to be important...

  8. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...