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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently decided to give in and add hashtags as a feature. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to...

  3. Future of Search & Content Marketing: Expand Your Mindset

    The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need. While major search engines will continue to be important...

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  5. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Africa = No.destination was Johannesburg, South Africa Asia = No.destination was Bali Australia/New Zealand = No.destination was Sydney, Australia Caribbean = No.destination was Bahamas Europe = No.destination was London, UK

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. The website should always be the ultimate...

  7. Machine Learning Basics for Better Content & SEO Results

    On the other hand, an algorithm designed to detect purchased links could look at such things as other pages which are linked to from a source page, where those other destination pages have been found to be buying links, which could establish some...

  8. 4 Google Changes and How Online Merchants Can Adapt

    Google doesn't mess around with search, and they are aiming to be the destination for product searches and purchases online. Google updates its search algorithm more than 500 times a year. Here are three ways online merchants or advertisers can...

  9. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    If using Google Analytics, from Dashboard click Acquisition > Adwords > Destination URLs. We can no longer precisely track traffic for Google in organic search at the keyword level. You can access this data in Google Analytics from Dashboard...