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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills.

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Increasing visibility in the search listings drives more traffic, which creates more leads, and also...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What unique experience or perspective do you have that's in demand in your industry, but hasn't been claimed by an expert yet? In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a...

  4. Responsive Design vs. Task-Oriented UX Design

    Their tasks are much more complex than merely making a hotel reservation and demand a more robust UX. An emergency reservation task is more location and time dependent than a laptop or tablet hotel search task and requires a different UX approach.

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some digital magnates realized the high demand of the technology the local Russian RTB...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep understanding of your products and web wide demand to make sure your customers see the right product mix for their search.

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...