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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy customer demand with colored phones. Many brands still fail to understand the importance of search, according to an ad:tech New York panel...

  2. Evolution in Digital Marketing Skill Sets

    Software packages such as those offered by Adobe, Marketo, and Eloqua are in high demand. This complexity makes the skills necessary to manage and interpret the software critical, and these skills are in demand and in short supply.

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans.

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. In the presentation, Gagnon said that better...

  5. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. The findings of BloomReach’s latest survey seem to point to a demand by...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made...

  8. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. If you can secure a paid search or display advertising...

  10. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. Only 34 percent allowed shoppers to "easily iterate on...

  11. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript, are seeing a rapid adoption in the web developer community...

  12. Google Censorship Ruling in Canada Has Worldwide Implications

    In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking her to pornographic sites. Search engine censorship seems to be a topic that is popping up left and right in...

  13. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Although reverse image searching may not be the most in-demand function of a search engine, Yandex believes it is one that will grow in popularity. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for...