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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    If I was Yahoo, I would start by talking to Apple about becoming the default contextual search for iPhones and other Apple products. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the...

  2. New Google Shopping Overview & 4 New Tools

    Benchmark CTR is a default metric that helps advertisers stay competitive on Google Shopping by highlighting how similar products are performing. Impression share denotes the amount of times your product ads appear in search for relevant queries...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. I changed the title of this post to make it more clear that I'm talking about guest...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the content at hand didn't meet user expectations. If you're not familiar with dwell time, it's the time in between a user clicking...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...

  6. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Google made the switch back in September for encrypted search as default and since then people had been watching to see if Microsoft and Yahoo would follow suit, which they finally seem to be doing. Microsoft is reportedly looking at encrypting...