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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. Scour your search queries for keywords that you don’t want...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Once you've found low-quality content, you want to come up with a plan of action for how to deal with it. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This is a big deal because mobile networks are configured to take 0.5 seconds per request. The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. If I was Yahoo, I would start by talking to Apple about becoming the...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In essence, it was a big deal when a high-profile website thought your content was awesome enough or that you were important enough that they would republish something you wrote on their site. You could be surprised with how direct traffic from...

  6. Tips for Marketing a Sales Call & Free Sample

    And there are cases where it can be highly effective – especially when you can identify and articulate tangible benefits that come from the consultation itself, even if no deal is closed. One of the most important elements of any search-based lead...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Now when people click on a search ad, Google will teleport through time and space – directly to a business...