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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can they be customized based on one or many database fields? Can we integrate the local CMS with our internal database? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We discovered that there were many duplicate leads in our CMS database. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search...