SEO News

Search Data Structured

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  2. New Google Shopping Overview & 4 New Tools

    Shopping campaigns are structured so that product groups are cut from the data feed, segmenting remaining products. Product groups in the new PLA structure are based on a breakdown of the data feed based on remaining products, so its important to...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure...

  4. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    Because structured data is becoming so much more important for webmasters to implement when it comes to Google search results, having this testing tool will make it much easier for webmasters to ensure everything works correctly and you won't have...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. People will ask more questions in the search bar which push us to optimize...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...

  7. Dissecting Moz's 2013 Search Engine Ranking Factors

    I was pleased to see that they added structured data markup to their analysis. My recommendation would be to go through their charts and see what was measured and how, then spend some time with their awesome interactive Search Engine Correlation...